It’d be entirely too easy to dismiss Emporio Armani watches as nothing but a symptom of the “me too” brand wars. Already with a sturdy foot in clothing, footwear, sunglasses, scents, and accessories, the famed Italian designer’s foray into men’s watches and women’s watches may seem like nothing but an afterthought to some. But the truth is, these watches bring more than just the Armani name. According to founder Georgio Armani’s philosophy, these watches are “for men and women who lead a modern lifestyle and want to dress with a sense of casual sophistication,” drawing upon the watches’ “modern shapes and materials balanced with classic style.” According to Armani, “a watch tells more than just time — it reveals something about the wearer.” So what do Emporio Armani watches tell about the wearer? That he or she is in style, for one thing. The Emporio Armani line of Men’s Watches, Classic Black Dial offer a subtle sense of sophistication, with bold hands pointing at roman numerals on a black backdrop and the Armani logo for the 12 o’clock marker. This line of men’s watches comes in a variety of configurations, including leather bands with rose gold ion plated steel or streamlined stainless steel with a linked bracelet. Emporio Armani also offers a fine collection of watches with rectangular dials, such as the Men’s Ceramica line of watches. Emporio Armani watches are sophisticated and classy, but without being overly expensive. Many of the watches are of the Japanese movement, which spares Armani the expensive costs of being Swiss Made. Because they’re affordable for such a quality name brand, Emporio Armani watches make great gifts for milestone birthdays, like an 18th, 21st, or 30th. These watches are good enough to bare the Armani name, yet affordable enough that you won’t feel guilty for treating yourself to one.